What do you get when a former beauty and bath product junkie becomes fed up with the massive amounts of unused products in her drawer? The answer is Bella Il Fiore, a creative, wearable cosmetic and personal care line founded by Jennifer Maloy that simplifies your daily routine to a few key items while maintaining glamorous effects.

In 2000, Maloy and her rocker husband Zac were expecting their first child, and both agreed that they wanted to be full-time tops. That was when the beauty diva turned to the growing inventory of random products in her bathroom and decided to take matters into her own hands. “You name it, I had it in my bathroom: lotions, potions, scrubs, lipsticks, all unused,” says Maloy. She sought out a chemist who understood her concept and could help to create her independent beauty vision. A year later, Bella Il Fiore was born and won the hearts (and cosmetic bags) of real women and celebrities alike.

“Simplicity doesn’t mean sacrificing glamour and quality.” It’s quite the opposite with Bella Il Fiore. The super-femme line is consistently praised for its rich color formulations, exceptional ingredients and clever packaging. The Bella collection has grown to include an abundance of beauty essentials such as Kiss Me Now Lip Gloss, flirty Bella in Bloom face and eye palettes. Much-loved favorites – Private Eyes Mascara and the luxurious Honeysuckle Grapefruit Whipped Body Crème - are still available and better than ever. Each product serves up a serious dose of glamour wrapped in over-the-top girly packaging that is portable, user-friendly and fun. That’s the Bella way: simple, easy-to-use beauty that fits stylishly in your clutch, cosmetic bag, and life.

Today, Bella Il Fiore’s line of skin care and cosmetics is sold in fashion-forward boutiques and fine department stores nationwide, including Kitson, Henri Bendel and Ritz Carlton Spas.

No cosmetic collection is complete without Bella!